You're spending money on marketing. So why is the waiting room still half empty?
You've tried ads. Maybe even tried events. And somewhere between the clicks and the consultations, people just… disappear. The problem isn't your clinic. It isn't your staff. It's that you're asking strangers to trust you before they have any reason to.
We fix that. And we don't fix it by building something new and hoping it works. We hand you a proven, licensed patient acquisition system — ads, event funnels, and nurture sequences that are already working — and we deploy it in your market.
Cold leads don't close. And you already know that.
Someone sees your ad. They click. They land on your website. Maybe they even fill out a form. Then nothing. They ghost. And you're left wondering if the ads are broken, if the offer is wrong, or if HRT marketing just doesn't work.
Here's what's actually happening: your prospects are scared. HRT is personal. It's health. It's money. And they've been burned by generic medical marketing so many times they don't trust anyone. Sending them to a consultation before they trust you is like proposing on a first date. The answer is almost always no.
"Every month you wait to fix this, you're handing patients to the clinic down the street — and paying for the privilege of doing it."
The fix isn't better ads. It isn't a new landing page. It's a system that builds trust before the consultation — through a live educational event, on Facebook Live or in person, with real stakes on the table. That's what Patient Surge Events does.
The old way vs. the PSE way
You're not hiring someone to figure it out. It's already figured out.
Most agencies start from zero with your budget and your patience. They run tests, tweak creative, "optimize the funnel" — while you watch the invoice grow and the calendar stay empty. That's not what this is.
PSE is a licensed system. The ad campaigns are written. The event funnel is built. The nurture sequences are live. You're not paying for someone to experiment — you're buying access to a machine that's already running.
The old way
Agency builds campaigns from scratch on your dime
Months of "testing" before anything converts
Cold leads sent straight to consultation
No-shows, ghosting, wasted staff time
You pay whether it works or not
The PSE way
Proven campaigns deployed in your market — day one
Leads pre-educated and pre-qualified before they arrive
Live events — Facebook Live or in-person — that build real trust
Automated nurture that follows up so you don't have to
A licensed system with a track record — not a guess
What "licensed" actually means
Your $997/month PSE license isn't a retainer for someone's time. It's access to proprietary Facebook ad campaigns, event registration funnels, and automated nurture sequences that have been built, tested, and proven in HRT markets. The same system. Deployed in your city. You get the keys to something that already works — not a promise that it will.
How it works
Here's what the next 60 days actually looks like.
No vague "campaign strategy." No "we'll see how it performs." Here's exactly what happens when you plug in to the PSE system.
1
Week 1 — onboarding and account setup
We get your account built, your Facebook ad account connected, and your custom variables configured. Everything is ready to go inside a week. No drawn-out discovery process, no unnecessary back-and-forth.
Full setup completed in 7 days
2
Week 2 — your proven campaigns go live
We activate your licensed PSE ad campaigns — already written, already compliant with Facebook's health ad policies, already tested. Your city. Your audience. Registrations start coming in within days of launch.
No ramp-up experiments
3
Weeks 3–4 — your first event runs
Facebook Live or in-person — your choice. Either way, 90 to 120 people have registered because the offer is irresistible. They want to learn. They want the free panel. And they're already interested in what your clinic does. Attendees arrive warm, not cold.
Facebook LiveIn-person option available
4
Post-event — panels claimed, patients close
This is the moment everything changes. Once someone claims their free hormone panel evaluation at your clinic, the trust is already there. Your team has their data. The conversation is easy. Close rates run 87–93% — not because your team is pushing, but because the work was done before they walked in.
Plus a 3-month treatment raffle that drives attendance
5
Ongoing — the PSE nurture system works while you don't
No-shows get a follow-up sequence. Attendees who didn't book get one. People who came to event one get invited to event two. Every lead that enters your funnel stays there — on autopilot — until they're ready to become a patient. All pre-written. All running.
Registration, no-show, and long-term nurture — built in
The math
What one event actually does to your bottom line.
We're not going to hide the numbers. Here's exactly what the PSE funnel produces per event — based on real results, not projections from a slide deck.
Per-event funnel benchmarks
90–120
registrants
40–65
attendees
20–32
panels claimed / evals
16–28
new patients · 87–93% close
10–20× ROI per event
on $1,000–$1,500 ad spend
Investment
Two lines on an invoice. No mystery.
We split the pricing into two line items on purpose. Not to confuse you — to make sure you always know exactly what you're paying for and exactly what it covers.
PSE System
Patient Surge Events
PSE License
Access to the proprietary PSE ad campaigns, event funnels, and automated nurture sequences. This is a license to a proven system — not custom work someone builds from scratch and bills you for while they figure it out.
🔒 The campaigns are written. The funnels are built. The sequences are tested. Your $997 buys access to what already works — not a promise that it will.
$997/mo
PSE Management
We deploy, run, and optimize the system in your market every month. Campaign monitoring, event coordination support, performance reporting. You run the clinic. We run the machine.
$1,000/mo
Monthly total
$1,997/mo
+ one-time setup fee of $3,000 · ad spend billed separately at cost
What's included
✓Licensed Facebook ad campaigns deployed in your market — no experimentation
✓Facebook Live event setup and registration funnel — with in-person option available
✓Full account setup and onboarding within 7 days of signup
Real questions, real answers
Things you're probably already thinking.
"We've tried Facebook Ads. They didn't work."
They didn't work because they sent cold, skeptical people straight to a booking page. That's a conversion problem, not an ad problem. The PSE system sends people to a live educational event first — Facebook Live or in-person — where they get educated, get a free panel, and decide they trust you before your team ever pitches them. That's a completely different mechanism. And it's already proven.
"We've done events before. Lot of work, not much return."
Because the incentive wasn't strong enough and the follow-up didn't exist. The free hormone panel changes the attendance math entirely. And when 87–93% of the people who claim a panel become patients, the ROI math changes too. Add automated follow-up for every no-show and you stop leaving patients on the table.
"Why two separate fees? Why not just one price?"
Because they cover two completely different things and you deserve to know the difference. The $997 license is what you pay to access a system that took years to build — the campaigns, the funnels, the sequences. The $1,000 management fee is what you pay us to run it in your market every month. One bundled fee means you'd never know what you're actually getting. We'd rather you know exactly.
"Why can't I just hire a regular marketing agency?"
You can. They'll spend your first three months building campaigns from scratch, testing on your budget, and calling it "optimization." PSE is a licensed franchise model — you're not paying for someone to learn your niche on your time. The system is already built, already tested, already working. You're just plugging in.
"How fast will we see results?"
You're onboarded in week one. Campaigns go live in week two. Your first event runs weeks three or four. New patient consultations happen the same week as the event. And the nurture system keeps working after that — patients who weren't ready at event one often convert at event two or three without you lifting a finger. Most clinics see new patients within 30 days of signup.
The waiting room doesn't fill itself.
Spend 15 minutes with us. We'll show you exactly what the PSE system looks like for your clinic, your city, and your first 60 days.