Model your investment, new patient volume, and return — adjust any variable to reflect your market.
Program Investment
Component
Type
Cost
What's included
Setup & onboarding
One-time
$3,000
System build, ad template configuration, lead form setup, full end-to-end test
HRTMark IP License
Fixed monthly
$997 / month
License to proprietary PSE ad campaigns, event funnels, and automated nurture sequences
Event management
Per event
$1,000 / event
Facebook ad campaign, creative, registration funnel, event coordination, post-event reporting
Facebook ad spend
Per event
$1,000 / event
Paid directly to Facebook — recommended minimum per event
Total — 1 event / month
Monthly (from mo 2)
$2,997
License + 1× management + 1× ad spend
Total — 2 events / month
Monthly (from mo 2)
$4,997
License + 2× management + 2× ad spend
$1,500
Free trial month: Month 1 is a 30-day free trial. Your clinic pays ad spend only — no license fee, no management fee. The first event runs in weeks 3–4. All monthly fees begin in month 2.
Event Performance
100
50%
50%
80%
Attendees per event
50
Panels claimed per event
30
New patients per event
26
New patients (1 event/mo)
26
Patient Revenue
$400
5 yrs
Retention note: HRT patients receive ongoing treatment on a recurring basis — structural churn is very low. The 5-year default is conservative. Slide to 10+ years to see the true lifetime value each new patient represents.