Clinic ROI Calculator
Model your investment, new patient volume, and return — adjust any variable to reflect your market.
Program Investment
| Component | Type | Cost | What's included |
|---|---|---|---|
| Setup & onboarding | One-time | $2,000 | System build, ad template configuration, lead form setup, full end-to-end test |
| HRTMark IP License | Fixed monthly | $997 / month | License to proprietary PSE ad campaigns, event funnels, and automated nurture sequences |
| Event management | Per event | $1,000 / event | Facebook ad campaign, creative, registration funnel, event coordination, post-event reporting |
| Facebook ad spend | Per event | $1,000 / event | Paid directly to Facebook — recommended minimum per event |
| Total — 1 event / month | Monthly (from mo 2) | $2,997 | License + 1× management + 1× ad spend |
| Total — 2 events / month | Monthly (from mo 2) | $4,997 | License + 2× management + 2× ad spend |
Your guarantee: The $2,000 setup fee is due at signup. Month 1 covers setup and ad spend only — no license fee, no management fee. Those recurring fees ($1,997/mo) don't begin until you've received at least 15 new patient evals, which we expect inside the first 30 days. If we don't deliver, you don't pay the monthly fee until we do.
Event Performance
Attendees per event
50
Panels claimed per event
30
New patients per event
26
New patients (1 event/mo)
26
Patient Revenue
Retention note: HRT patients receive ongoing treatment on a recurring basis — structural churn is very low. The 5-year default is conservative. Slide to 10+ years to see the true lifetime value each new patient represents.
Patient lifetime value
$24,000
monthly rate × retention months
New revenue / mo — 1 event
$10,400
new patients × monthly rate
New revenue / mo — 2 events
$20,800
double the new patients
12-Month ROI Projection
| Metric | 1 Event / Month | 2 Events / Month |
|---|---|---|
| Setup fee (one-time) | $2,000 | $2,000 |
| Total monthly fees (mo 2–12) | — | — |
| Total ad spend (12 events) | — | — |
| Total 12-month investment | — | — |
| New patients acquired (12 mo) | — | — |
| Cumulative new revenue (12 mo) | — | — |
| Estimated breakeven | — | — |
| 12-month ROI | — | — |